CV

Professional Summary

I am an accomplished marketing professional with extensive experience in brand management, content development, and digital communication. Over the years, I have demonstrated a strong track record of driving successful 360-degree marketing campaigns and enhancing brand visibility. My journey has equipped me with the skills and expertise needed to strategically plan and execute marketing initiatives.

My career journey has equipped me with the skills, knowledge, and a proven track record in marketing, brand management, and content development. I am passionate about creating innovative and effective marketing strategies that drive results and enhance brand presence. I look forward to leveraging my expertise to contribute to the success of future endeavors.

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Skills

Creative Strategy Writing Brand Marketing

Campaign Management 360° Marketing Branding Social Media Creative Campaigns Events Content Creative Initiatives

Digital Communications GTM Strategy

Work Experience

2024

AVP - Marketing & Communications At WAE

Strategic Brand Leadership: Spearheaded the development and execution of a comprehensive brand marketing strategy, aligning with company objectives to enhance market positioning and brand visibility.
Cross-Channel Marketing Excellence: Led digital and traditional marketing campaigns, ensuring consistent and compelling brand messaging across platforms, including social media, email, PR, and events.
Team Leadership & Innovation: Managed a high-performing marketing team, fostering collaboration across departments to drive innovative campaigns that contributed to business growth and brand recognition.

2023

Deputy General Manager At FIITJEE (Special Projects)

Drive Growth: Develop and execute impactful 360° marketing campaigns for products and offerings, building brand image and reputation.
Market Expertise: Conduct research, analyze trends, and strategize campaigns to stay ahead of competitors and industry shifts.
Leadership & Innovation: Build and manage a high-performing marketing team, collaborating across departments and innovating approaches to drive success.

2022-2023

Manager At Grip Invest

Creative Social Media Craftman: Craft and execute engaging campaign concepts (videos, GIFs, etc.) that align with brand identity and maximize impact.
Influencer & Visibility: Navigate influencer marketing and orchestrate brand presence across digital channels to optimize visibility.
Leadership: Tried Build a successful team and make the most of limited resources for peak performance.

2020-2022

Sr. Manager At Aakash BYJU's

Rapid Career Growth: Earned triple promotion, showcasing exceptional talent and dedication.
Content Mastermind: Craft engaging video scripts, social media concepts, and creative ideas for diverse platforms (online, TVC, traditional).
Team Leader: Collaborate effectively with content creators, designers, and editors to develop and execute marketing campaigns.
Customer-Centric Strategist: Adapt marketing messages to product changes, drive customer engagement, and maximize profits.

Education

Galgotias University

BA (Journalism and Mass Communication)

Swami Vivekanand Subharti University

MA (Journalism and Mass Communication)

Interests

I enjoy creating ads and that's my most interesting hobby, but apart from this I like to play basketball, I like to cook, I even enjoy biking, I even want to travel more.